Competitive Pricing Analytics
An estimated 13% of Service Plan revenue (revenue attributed directly to fees paid by subscribers for voice and data services) is leaked by Communication Service Providers (CSP) because they do not have enough information to better understand the competitive pressure of the marketplace. In this white paper, we will show how sub-optimal pricing drives revenue leakage. Competitive Pricing Analytics (CPA) is a standard operating procedure in many industries, but is still a nascent practice in telecommunications. The technology exists. The data is available. Given global mobile operator revenue hit €895 billion in 2012, the opportunity to reduce the amount of leaked Service Plan revenue is enormous.